You can have us handle your entire online marketing operation, or just fill the parts that you don’t currently have the staff for.
WEBSITE DESIGN & DEVELOPMENT
Your website is your salesman who never sleeps. But just like a salesman, a website has to be properly prepared to interact with your prospective clients. That’s where we come in. We use data-backed and visually beautiful design elements and focus on how we can guide your prospect from visitor to customer, regardless of if that takes 3 minutes or 3 months.
LEAD CAPTURE INTEGRATIONS
You might have had a website done in the past that acts as an online brochure. That’s great, but its not 2005 any more. With the drastic reduction in the cost of development and the emergence of new technologies, its now cheaper and easier than ever to implement automated and semi-automated sales and marketing features like email nurturing, live chat and custom experiences based on previous actions.
SEARCH ENGINE OPTIMISATION
This is probably the most overused, misunderstood and cynically viewed phrase in marketing. Put simply, search engine optimisation (seo for short) is the practice of taking actions designed to make certain pages of your website appear higher in Google search results than a competitor. There are right ways (whitehat) and wrong ways (blackhat) of doing this and an error here can cost you greatly in the future. We follow Google guidelines and make sure that everything we do is for the long term and won’t get you in any trouble with Google.
Often confused with seo, pay-per-click (ppc) advertising is the act of paying Google, Facebook and other websites to send their traffic to your website. You can pay to appear above the “organic” search results for words and phrases of your choosing. As you can imagine, this can get very expensive if not done correctly. We can manage the whole process for you, from keyword selection to account set up then constant tweaking to stay ahead of your competition.
By now you probably agree that your online image has to be spot on. Often you don’t get a second chance. As such, you probably agree that your messaging shouldn’t be left to chance. We have professional writers with years of experience in writing your website content and ad/sales copy. Our writers craft content to not only be compelling to the reader, but also to make it as easy as possible for search engines to understand what your website is about.
MANAGED MARKETING CAMPAIGNS
You really can have a full marketing department (without holiday pay!). We can manage everything, think up new ideas, put together the overall plan and calendar, create the assets we need, then execute the plan. We figure out, then target the specific type of client whom you wish to attract to your company, we find out where these people go on the internet, then go there and present them with your message. It’s a fine mix of art and science but ultimately, it works.
Looking to offer a downloadable ebook or do you have some facts and figures but want to make it look great with an infographic? The often overlooked part of this is the design. No matter if it is a book cover, a banner for an offer on your website, your social media profile images, you name it, we can design it. Keeping your message and branding consistent and your communications professional.
LOGO'S & BRANDING
Your logo is what people will (or won’t) remember you by. Its rare that a logo is changed all that much over time. For this reason it is vitally important it is done right at the beginning and no corners are cut. Our award-winning designers will capture your thoughts, feelings and message and create a professional, beautiful logo that truly represents your company.
Although the world is now a digital landscape, that doesn’t mean that traditional marketing doesn’t work at all anymore. You still need brochures, business cards, posters, event stands and everything else that you have always used before the internet came along. Our expert design team will make appealing and professional marketing collateral that you will want to show off to everyone you and your sales team meet!
Do you already have a marketing department and just need a helping hand to adapt to the new digital environment? Consultation is available in these circumstances by way of strategy, planning and training. We can even help out with things like interviewing candidates for marketing related roles and providing “just in time” training when new trends emerge.